Why Should YOU Care?
Men don’t care about fashion, right? I mean, they can’t. Clothes are just something we just toss on as we walk out the door - cargo shorts with sandals and socks, who cares. (TOTALLY JOKING! PLEASE BURN ANY REMAINING CARGOS.) Now why can we universally agree cargo shorts are a sin, yet if a man shows any hint of interest in fashion we automatically wonder if he is gay? You don’t have to believe me, that’s fine, let’s take a look at the Harvard Business Review. In a research project, Ben Barry studied the effects fashion had on the male at the workplace, and here he highlights the unspoken burden for men to dress "manly", i.e. suits with darker colors and what's generally expected of a consummate professional. This meant toning down color choices and patterns in order to not to be seen as weak or, the ultimate sin, unmasculine. Ladies and gentlemen, LeBron James just wore a suit paired with shorts. You think anybody is going to wonder if he’s gay, or *GASP* weak? Okay well he’s LeBron James, the man is a walking tank. Fair enough, how about Pharrell Williams? Skateboard P certainly ain't drawing comparisons to the Hulk anytime soon. Times are changing, and the power of - stay with me here - the millennial are reinventing the idea of self expression (think Charles Jeffrey/Luka Sabbat) while being able to broadcast it to the entire world all from their fingertips.
Fashion isn’t important, it’s superficial. Ladies don’t care what you wear. Your boss doesn’t care how you dress. It’s not as if Don Draper appears on screen and you drop everything to watch him. Try picturing James Bond without his iconic suit. Seems more Clark Kent than Superman, right? Fact is, you are judged. Given the social media culture we currently live in, we are burdened to look our best at all times. Repeat an outfit on the Gram: social suicide. Attend that corporate interview in a baggy suit, don’t expect a call back, Donald Trump. Numbers don’t lie, and according to a poll taken on CareerBuilder, HR managers were 44% less likely to promote an employee who dressed provocatively or wore ill-fitting or baggy/wrinkled attire. Don’t you remember Mom telling you everyday make sure to dress for the job you want not the job you have? According to the Association for Psychological Science, your first impression is determined within 1/10 of a second. I repeat, 1/10 of a second. So tell me, with less than a second on the clock, what do you think leaves a more memorable impression? That fancy internship you had, that snazzy formatted resume, or that plum suit that really turns heads?
Clothes don’t make the man, but tell me someone in a physician's coat doesn’t just radiate trustworthiness. Okay, maybe I’m exaggerating, I'll admit. But according to an editorial published in the Professional Heart Daily documenting the White Coat Phenomenon, patients who dealt with hypertension actually recorded medically healthy blood pressure levels when the test was performed by an individual in, you guessed it, a white lab coat. On the opposite end of that spectrum, we witness the Red Sneaker Effect. Humans are creatures of habits and we appreciate when reality matches our expectations. Surgeons and scrubs, boys and blue, girls and pink, suit/tie and lawyers. A study performed by the Journal of Consumer Research found that when we toed the line against those norms, it leaves a lasting, positive image. Picture attending a black-tie event. In regards to females, you already know there won’t be a single case of duplicate dresses. But when it comes to males, good luck finding a tux outside of the common mold. Cue in the Red Sneaker effect, you witness a sea of black with one red speck. A red bowtie. Try not to notice him.
Designer name brands are reserved solely for the runway. High fashion, do you think I’m David Beckham? In this day and age most marketing isn’t done through catalogs (Dillard's/Macy's) or runway shows anymore. While these may be used as channels, fashion is now discovered when you skim through your Instagram and see everything, from lines to collabs, posted from their very own accounts. Retail has long been seeking that personal customer experience, as evident by the tap to shop feature most retailers incorporate with each Instagram posting. It’s impossible to go on a social media binge without seeing Donald Glover/Childish Gambino sporting his newest look. Donatella Versace was even quoted as saying, “It’s the millennials who decide what’s going to happen”. Fast followers such as H&M and Zara have built entire empires with a business model that is essentially ripping off high fashion with lower quality fabrics in order to meet their customer demand for low price point. Speaking of listening the public, the CFDA Fashion Awards named James Jebbia of Supreme as Menswear Designer of the Year. This was met with an immediate outcry as the other finalists for awards: Raf Simons, Thom Browne, and Tom Ford, had all previously won the award and Virgil Abloh of Off-White has emerged on the scene as a powerhouse in his own right. High fashion is no longer reserved for the Europeans or trust fund kids. I mean, who pictured a Barneys x Wu Tang partnership?
I mentioned a lot of names and different looks so let me make this clear: FUCK TRENDS. I stand by my belief, fashion and style are very personal forms of expression. This is not to say ignore or completely dismiss any and all fashion trend guides, rather, view them through your own lens. Instead of reading every upcoming trend highlighting the newest wave, stand alone and create your own look.
I hope you use this platform as a channel through which not only to experiment with different styles and color patterns but as a resource. We are taking the social media interaction beyond a double click or repost. Rather than flip through images until you find an outfit you like, proceed to locate each individual piece (most likely at a premium), and then tie yourself to your decision by your purchase. The process here is streamlined, without any form of attachment or commitment. That is until you see for yourself the power of fit. Whether through style assistance found on the blog, or just skimming the available options, allow this to us to assist you with everything from how long should your shorts be, to how crazy the patterns and colors can be. From tying a gentleman's tie, to wearing a double breasted coat paired with cufflinks. We are not a fashion company attempting to tell you what to wear or how to look. We are a platform in which you are free to express yourself in the most personal form and find your own style and best version of yourself. Unlock your potential here, at RMC.